Imagine how many times as a customer who furnishes their home, you want to be able to visualize your favorite sofa in the living room to visually assess whether it matches the size, color or style of the rest of the interior. How many misunderstandings and disappointments could you avoid?! And now imagine if you have a 3D home designer platform that can do just that? It is already possible only with two clicks before pressing the order button.
Тhe euphoria of webAR using is taking over loads of furniture companies. Interestingly, one of the leading Bulgarian furniture companies recently surprised its customers with web Augmented reality. The innovation was integrated firstly for luxury dining chairs and some armchairs. The customers were absolutely amazed and the statistics from the number of scans prove the increased interest and curiosity.
Thanks to webAR, which was presented to the audience in 2019, furniture companies, as well as many other product companies, can offer their customers a new interactive experience. Especially when it comes to home design, this new way of 3D interior design is superior to anything the furniture industry has seen. The main advantage of the new web reality over its predecessor Augmented Reality (AR) is that users do not need to download an additional mobile application or provide any data, which, as we know, is one of the main obstacles to using such innovative solutions. Despite this flaw, in the past, many shops and services have used AR and even for AR interior design, the technology works wonders.
Of course, you can integrate webAR for any item of furniture, such as chairs, tables, bedrooms, living room sections, and why not 3D visualization of the wardrobe. Bulgarian furniture market is already one step ahead of the others. This could be due to the favorable climate for the development of many interesting and innovative software companies in this country.
However, the possibilities of web augmented reality do not stop there. The new software technology expands way beyond interior design augmented reality projects and it can be used by online shops for paintings, lightings, carpets, and all kinds of product companies for decorations, shoes, fitness equipment, etc.
The extreme increase in the growth of online sales stimulates technology companies to develop a huge variety of new conveniences for consumers. Of course, these conveniences, combined with the statistics that web augmented reality, for example, provides to companies, are great for optimizing any type of marketing campaign. Тhe accelerated buying decision process and, above all, definite customer choice, increase sales many times over and reduce the number of complaints to a minimum.
The good result of the collaborative work between furniture and software companies on the Bulgarian market shows once again that technology can be one of the best partners for any business and more and more companies need to experiment and draw new ideas and opportunities from the world of innovation.