Being in the furniture business is an exciting venture, and you get to upgrade people’s homes with lovely pieces that can tie up their whole environment.
However, plainly selling furniture online and at the stores is not enough for this day and age. This is where technology steps up and forms new business ideas from the marketing managers of furniture companies.
We are talking about implementing webAR into your online furniture shop and giving your customers the full experience.
Giants like IKEA and Home Depot have already implemented that through their newage business ideas, and it works wonders.
We’ll dive deep into this topic later on in our brief article on why furniture companies should really start considering expanding their horizons towards customer experience.
No Better Place for webAR than Furniture
Truly there is no better use for webAR than for furniture companies. The way webAR works is it places virtually your desired furniture pieces in your home through your phone camera.
This usually works when the stores have integrated a webAR button to their products for online shoppers. Once clicked, this button displays the chosen furniture in your space. No better way to level up a business.
Let’s take into consideration Home Depot, for example. They have a mobile app that can be used for online shopping and augmented reality viewing of their products.
You can simply click on a sofa, and there will be a button next to its picture that says SEE THIS IN YOUR HOME. Then, you point your camera to your living room space, and the sofa will appear right there virtually. You can later on scale it and resize it to see it more realistically.
Thanks to these augmented reality business ideas, Home Depot has reported shopper conversion for products with webAR at a rate of 3x greater than other products without the option.
IKEA, on the other hand, has issued the same upgrade to their mobile app. Their IKEA Systems leader of digital transformation Michael Valdsgaard stated in a press release that their mobile app IKEA Place makes it easier for buyers to make a decision and get inspired with the webAR feature. He also said that he has confidence that webAR will be the real game-changer for retail.
You can surely get more engagement on such products per session than with your average non-webAR product. This is good news for the business!
Why Should You Consider WebAR for Your Furniture Business?
Considering webAR as an addition to your business ideas could bring a lot of positive outcomes to your brand. You become more interactive, and clients can experience a smooth and fulfilling shopping experience. Furniture is hard to estimate whether it will fit the space and interior design, so webAR is one of the best furniture business ideas you can take and make a reality.
So naturally, the next question is how to develop business ideas like webAR for your furniture business?
You can discuss and consult this with specialists, especially if you’re in the process of creating or updating an online shopping website for your store.
It’s worth the investment, and it will increase revenue in a noticeable way for the near and far future.
Simply remember that fighting technology won’t get your business anywhere. Embracing it and turning it into a partner could elevate your business ideas and your brand.
And while the old song by James Brown says that we live in a man’s world, we can argue and say that we’re living in a new and brave webAR world.